The acquisition report is where you can see your website traffic report. It is a breakdown of your website traffic through the marketing channel. In addition, you can see your website’s user visitors and conversion rates. The acquisition report will help you understand how users find or navigate your website. You will be able to break down your website traffic at a glance.
The high-visual google analytics report can help you view the channels that bring the most acquisition, engagement, and conversion rates. For example, the acquisition will show you the number of users on the large bars or graphs driving the most traffic.
Google Analytics also shows the bounce rate with the help of a chart. If the bar is long, the bounce rate is high, which is unsuitable for your website. Instead, it means people browse back quickly from your website, which can happen for many reasons. On the other hand, if the bar for conversion rate is high, your website has excellent traffic or users visiting it.
Acquisition Report Source
You can look at the source view to get a more gritty look at how different your marketing efforts are performing. This will help you more precisely from where your audience is coming from on the internet. Let us see what these familiar sources we are talking about are:
- Google or Facebook
Or directly, it means the user typed your website URL into the URL bar or copied and pasted it into the browser.
Other Sources Include:
- Referral – Visitors from other websites (For example, through backlinks).
- Organic – Non-paid traffic
- Other Social media platforms.
It will help you understand the interaction of the audience with your website. The report in google analytics will be shown separately. For example, the information on paid and organic traffic will differ. This is good for people who want to check whether their ads are performing well.
How is Acquisition Report Information Useful?
Let us cut down on the above information and help you understand what we are saying. First, when displaying your ads on different platforms, you need to identify your marketing sources in the marketing funnel.
Look out if you are sending the right people on your website or not by analyzing if they are staying on your website.
Determine which marketing strategy is suitable for your business so you can invest in it. And which to pull from based on the return on investment of the process.
Other Acquisition Reports
Other tools that can help you with acquisition reports are google ads, google search console and social traffic in the acquisition section of google analytics. But the drawback is it can take a longer time to set up. Google Analytics will help you to set up to start tracking the data. This will really help you to track marketing campaigns are performing.
Acquisition reports are the crucial ones that will help you most finely. They will help you shape your marketing strategy when moving forward. But it should be used correctly.