A sponsored link is a paid advertisement that will give you high-ranking results in the search engine. You can see these links in the starting few pages of results when a person searches for a relative term in search engine results such as Google. You will be directed to the [...]

Marketing for startups is essential for their success as it helps them acquire customers and build brand awareness. There are always limited resources and massive competition in marketing for startups. So, you need to have a great marketing strategy and maximize the impact of every penny spent on your business [...]

Marketing initiatives are defined as different takes that you take on long-lasting problems. In other words, they are proactive solutions given by any marketing professional or a team member to overcome various issues or obstacles. Marketing initiatives are considered one of the crucial parts of marketing strategy. Moreover, it is [...]

Sales campaign help raise the Revenue of the business and get new customers. It helps create a great demand and interest in products and services. When you make sales campaigns, you can have a significant advantage of understanding the method of developing good selling strategies and goal setting. A sales [...]

Marketing communication is a process where the consumers are attracted to products and services of different manufacturers or producers. It is used to ask customers to buy these products and services, and it reminds the potential customers about the products and services of the manufacturers. Marketing communication refers to organizations’ [...]

Marketing Consultants have a high-earning career; undoubtedly, it seems less stable than a full marketing position. Marketing consultants can make money hourly depending on their experience and knowledge of the rate they will charge. And it will be much more than people in marketing earning monthly with a full-time job. [...]

Finding a perfect influencer is a task. And we’ll be able to help you to do so in this article. But before that, let us understand what an influencer is and what they do. A perfect influencer is an individual who has established credibility and a dedicated following in a [...]

Earned media is called organic media or “word of mouth,” defined as promoting your brand through organic reach. You can consider this one of the most effective content marketing strategies, but it takes work to work with it. There are three types of media: Earned, Paid, and owned media. You [...]

Brand impressions are the number of times potential customers see the brand page or content. This exposure occurs through social media, advertising, public events, sponsorships, and promotions. Brand investment does not mean you will get direct engagement or interaction with the brands. It measures the potential reach of the brand. [...]

Aligning marketing with business goals can bring major benefits to your business. In today’s competitive business world, aligning marketing with business goals is the crucial step you need to take for success. Effective marketing is more than just promoting products or services. It becomes the strategic tool to get traffic [...]