Long tail keywords are phrases or sentences with more than three words. These are highly targeted keywords. Long tail keywords have less search volume, but they are more focused. But the crucial part is they target relevant audiences, eventually leading to more conversion rates. For example, “Skincare Routine to How Proper Skincare routine influences your Skin? Long tail keywords are less competitive than normal ones, making ranking high in the search results easy.
Using long tail keywords for your website shows SEO that it has relevant and authorized content that will significantly affect your website’s Search engine ranking. And now, it is time to start using long-tail keywords for your content.
Why do you Need to Use Long Tail Keywords?
Long tail keywords are easy to address when compared to normal one or two words. It specifies a long sentence that will help in targeting the intent of a user in a better way:
It is Easy to Address a Long Tail Keyword
Suppose you are using single or two keywords to write content so in this article, you need to explain in depth what the article is about, but when you use write the long tail keywords in the title tag, it will become more transparent and don’t need to add extra information that is not required. In simple words, it requires less effort.
You can use different tools to look for long-tail keywords related to your niche. Some tools that you can use are Google Keyword Planner, Ahref, and SEMrush. You need to check the search volume and competition of every keyword you use on your website.
They are Less Competitive
We have mentioned this point before. Let us discuss more about it. The KD (Keyword Difficulty) score will be low for long-tail keywords. So a website can also use long keywords so the page will appear on the top with less competition and can get more clicks compared to the primary keyword.
Since most websites don’t use long keywords, it will be a great chance for you to take advantage. Your website will be in the top 10 of people’s searches about specific topics in search results.
Techniques to Find Out Long Tail Keywords
To find exact long tail keywords for your website, you must use certain tools and follow some techniques for proper research. Below we will talk about some techniques that can help you find keywords for your niche, and also, we will mention some tools that can help you do so.
Start planning out the topics that are related to your industry. Not only this, decide what your target audience will look for more in your niche. Combine different things, think out of the box, and decide on the list.
Once the list is decided, then start looking for keywords that are related to it. You can use tools like SEMrush, Google Keyword Planner, and Ahref, some of the best marketing tools, to help with keyword research.
You can look at that on Google search results to get ideas for long keywords. Finding ideas for long-tail keywords in your industry is free and easy. Google always provides great suggestions. It will also provide insights on related searches.
You also remember to consider user intent while they are searching online. It is crucial while doing long keyword research. You get insights into what your targeted audience is interested in.
Do research on different websites in your industry or niche. To stay updated about your competitors on what they are targeting and what is their rank status. Look at how and which long keywords they are using in their articles.
When you combine the above techniques and consistently use keyword research tools, you can generate a comprehensive list of long-tail keywords that will help you optimize your content and attract more targeted traffic to your website.