External links – Importance, Inbound and Outbound links and More.

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External links – Importance, Inbound and Outbound links and More.

What is an External link?

External links, also backlinks, are hyperlinks that refer to other websites. They are set in connection with the link build. Exter links are used to ensure that more detailed information on one topic on the website can be found on another. Examples are references or links to further information.

External links count, unlike internal links (reference within a website to a subpage ). As a ranking factor for Google and other search engines. Both internal and external links can be deep links or surface links (links to the home page).
Often, external links are marked with the following symbol’s variants to clarify to the user that click on them is leaving the website and calling up a third-party offer. However, the marking is not a stand that must be adhered to.

Background of External links

When the first search engines for the World Wide Web were created, the question arose about how a website’s quality can be determined. With the thought that recommendations from one site for another website could constitute part of the quality measurement, one would conclude that this direct recommendation is nothing more than a backlink, i.e., an external link.

At the beginning of this realization, care was taken to ensure that a high number of external links were set. From this, however, many link farms developed, i.e., pages that mainly link other pages on the Internet without offering their own content.

Accordingly, such link farms did not offer the user any added value.
Since the search engines are now more differentiated, there are some factors that make sure that the references are qualitative and match the content of the linked website. The following factors can influence the quality of the external links :

  • Type and quality of the linking website
  • The anchor text that describes the backlink
  • Outbound Link Quantity
  • Pagerank and TrustRank of the linking website
  • The link structure of the website
  • The IP address of the website providing the link.

Inbound and Outbound Links

An inbound link is in a leading link other than an outbound link, the one out leading link represents. Unlike inbound links, outbound links send the visitor away from the page. Accordingly, should an outbound link strongly controlled substance, to avoid Bad Neighborhood arises because these can negatively affect one’s quality ranking. The inbound links are view differently by the search engines as a recommendation and can rate them with a higher page rank and a higher position in the search results.


If a link is set away from your own website, you should make sure that the function of the new brows window explains above is always use so that no visitors are lost. You should also concentrate on the content of the linked website. Legally shady pages should avoid as a matter of principle, as there may be legal consequences, among other things. The external link should also match the content of your own page in order to give the user added value and thus increase the length of stay.

Importance of External links for Search Engine Optimization

External links are very vital for search engine optimization. As the evaluation and weighting of the hyperlinks form the basis for the Google algorithm. It is important to mention again that it is not the quantity. But the quality that is responsible for a positive ranking. Google is constantly working to improve the algorithm so that high-quality links distinguish from bad links. It is therefore important to pay attention to the naturalness, trust, and quality of the links.

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