Google authorship is activated when you link your Google+ profile to your content. This is two-way ownership, i.e. authorship. The benefit of linking your Google+ profile to your content is that you will see your profile in Google search results. Google authorship is not just about displaying a good image. It is about having good work and will help you add your content to the Google+ profile.
Nowadays, even images are used. And also it uses your profile name for recognition, links directly to your Google+ profile, and verifies your website content authorship. So next, let us see how Google authorship will benefit your website SEO.
How is Google Authorship Crucial for SEO?
Authorship or Ownership
Authorship is necessary for search because it will denote the analysis of the topic or personal perspective. Authorized content is trustworthy, credible and realistic compared to non-authorized content. Apart from your authorized content will always be protected. No one will plagiarise it. It won’t move from your content.
You must attach your name leads to benefit from the search engine results. Adding the snippet will lead to high trust among users and search engines for you and your company, eventually improving traffic and engagement and generating more revenue.
The official website looks more alluring to the eyes. And it increases the chances of people clicking more on your website. Google has also reported that more clicks get to the content that Google has authorized.
CTR or Click-through Rates
The study has reported that the increase in CTR is more than 50% after executing authorship to a website.
History of Google Authorship
Google started identifying the authors of content in the year 2007. After this, they started making the authorship official by applying it to search results. This officially began in the year 2011. At the beginning of 2011, they first confirmed the “rel=author.” markup, and Google suggested all the authors use this in the content they created.
In the same year, Google began to verify and associate authorship with Google+. They also started experimenting with a SERP-rich snippet, displaying the author’s picture and linking their content with the results for the approved pages.
But in 2013, there was an authorship decline in the search results. So then, Google decided to end their experiment with the snippet. And then, later in 2019, they decided to file the Author Vectors Patent that will identify with the help of internet-based writing styles.
How to Get Google Authorship?
Go to the official page of Google, and you will see specific guidelines for setting up Google authorship for your website. But here are the basic instructions on what to do to get your content authorized:
- In the first step, add a picture to your Google+ account to make it appear more professional.
- Make sure your name appears with a byline on every article page.
- The above name should match your Google+ name.
- Create a mail ID with the same domain name as your content.
Google Authorship now plays a significant role in the appearance of the search results. Therefore, applying Google authorship to the single article pages and not to the entire website is better. Another thing we need to remember is that you should not authorize the content as the company or brand character since Google only authorizes the human.