Magento SEO is a set of SEO modifications that are exclusive to the Magento platform itself. It has fantastic features for SEO, like sitemap.xml, robot.txt and other ways to redirect pages. However, apart from these features, it has issues like duplicate content, poor blogging functionality, and improper canonical tags.
How to Improve SEO on the Magento Platform?
Let us look at a few ways that can help you improve your search engine on the Magento platform:
Indexing and Crawling
Duplicate Content and Faceted Navigations:
When we talk about Magento issues, the same content and faceted navigation are the biggest problems with any Magento site. In addition, faceted navigation can create a massive problem with indexing and crawling since existence exponentially increases the number of pages that can be crawled.
If your magenta platform operates the faceted navigation, you must take steps to control the crawl. We will mention some steps you can take to manage the faceted navigation that can guarantee multiple blogs. But first, let us look at the steps:
Review to find low-quality pages indexed from the faceted navigation so you can remove them or non-index or canonical tags.
If you find any crawl of low parameter values through robot.txt, block them.
It would be best always to index those pages with high search potential.
Check your excel worksheet to find out if any low-quality pages are getting crawled.
Now, these steps that are taken depend from website to website.
Indexable Internal Search Pages
Another issue that occurs in the Magento tool is that google indexed those pages that are low in quality. These pages go into the /catalog search/ URL Path. You can apply no index tag for this, so these low-quality pages are not indexed.
For this, you need to have a developer because they know better. Perform a search. If you find those URLs Indexed, you can wait so that google removes most of them. And if you don’t have a URL in the index, then you can use robot.txt to block them.
URL Path – Magento
The Magento platform will add a URL extension “.html.” at the end of the product category or category URL. Now, this is not the wrong thing at all for SEO. But this will create a long URL that is not good for our users. On the other hand, the URL without “Html” looks much cleaner.
You have to set the title tags, meta description, and URL—nothing to worry about here. Magento will do this automatically. Magento has this feature by default. For example, when working on the individual product category, you need to scroll down to where you can find search engine optimization. You can enter the title tag in the Meta title field and the meta description in the meta description field.
The biggest drawback of the Magento platform is that it does not have blogging functionality. Though the most crucial thing about e-commerce websites is their product categories and pages, blogging is also essential for e-commerce sites.
In the past few years, the ranking of information content has increased, and you have to focus on ranking product and page categories. Google prefer more content. Our point is that if your site does not have space for information content, you will have difficulty getting Magento SEO Success.
Structured Data – Magento
Structured data is the code you can add to your site that will help Google understand better what the page is about. As we have seen that Magento sites are large, you should use structured data to improve Google’s understanding of the site at the scale.
You can use the context for the e-commerce site that we have mentioned below:
- Home Page
- Product Page
This context will help google to understand better and give your page a structure, so it looks clean and easy for users.
People who use the Magento platform will have great results from SEO. Yes, it is the open-source of sitemaps, Robot.txt, redirects and more. Unfortunately, issues like duplicate content, faceted navigation, or bogging functionality can occur in Magento. But it does provide the site owners with tools to fix these problems.