Tracking SEO success is a process of tracking the ranking position and traffic you get on a website. SEO professionals do this. Keeping an eye on your ongoing work and impact is crucial for your website’s SEO success and client holding. It is also essential to hinge your priority even if there is nothing wrong with the website.
Having goals is crucial, but you should always have an end goal for any work so you don’t lose track. And your website goal should be to strongly understand your business and client’s needs. So here are a few tips that will help you set a goal:
If you cannot track, then you cannot make improvements.
- Be stubborn with your goals. Don’t let these ambiguous marketers guff water on your goals.
- Share your goals with colleagues, employees and clients. It increases the chances of reaching your goals.
- We will now break down tracking SEO steps into simpler ones, making it easy for you to understand. So let us quickly dive into it.
Measuring the SEO Success
As we have seen, how to set goals for your business. Till then, we are done with the primary goal. Then focus on what metrics you need to use to reach those goals. Measuring everything on your website will keep you updated about your progress. Once you are done measuring, move to the following tracking SEO process: engagement.
What is the people’s reaction once they land on your website? Will they stay, look around or bounce back quickly? To get the answer to these questions running through your mind, use the metrics below to get the response. This include:
Time on Web Page – Tracking SEO Success
For how long have people spent time on your web page? For example, suppose you have a 1000 words article. And the user spends like 5 seconds on the article, and then they do not read it unless someone is the fastest reader. So not every URL that has a low-time visit is not wrong every time. For example, the “Contact Us” page usually has a low-time visit.
Conversion Rates – Tracking SEO Success
This is the math equation we use. The number of conversions is divided by the number of visits. You can use conversion rates everywhere, from an email to sign up to purchasing an account. Updating conversion rates can help you with return on investments for your website traffic which might deliver.
Bounce Rate – Tracking SEO Success
A bounce rate is a person clicking on your website but quickly bouncing back from it. This usually happens when the quality of the website is not good. In other scenarios, it can occur on business websites like people looking for working hours, menus or phone numbers and browsing back. So this is not a bad thing, I guess.
Pages Per Visit
Is your goal to keep your audience engaged and take them to the next step? Then it would be best if you use this page visit metric. It can be a valuable tool for you.
And one more thing we would like to mention is that if you keep track of a particular page and get a low visit rate, that’s okay because that is not for your entire website.
This will give you the data on how much a visitor has scrolled on your website. Is your audience reaching the critical content on your website? If the answer to this is no, you need to put the valuable data on the front or top pages, so they don’t miss out.
Never compromise on the quality of the content. For example, if you stuff articles with words to make the information look long, this won’t help you. Instead, give precise information to the visitors, so they don’t lose interest in your website.
Use Google Analytics for Tracking SEO Success
Google Analytics is bursting at the layers of data, especially when you don’t know what to look for first. Now, this is a free tool. So you can easily use this to figure out the data you want. You can collect at least some of the trafficking data on your website. That is more than enough, I guess.
Google Analytics will help you collect data on your website’s traffic. So everything about the trafficking is on your website. For example, the drop in your total traffic, but the organic traffic remains the same because you paid for some of the traffic.
It will also help you with the total page views/session data on your web page with different ranges. And also with CTR. It means you can get insights into how many people have clicked on your website. And how well your page elements are enhanced, like page title, meta description and backlinks profile. You can also use the Google search console for this, which is another free tool provided by Google.