Website Conversion Strategies

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Website Conversion

Website Conversion Strategies

Website conversion is the function of your website usability, the accuracy of incoming traffic, trust in your brand and many other factors. To ensure you get more website conversion, you need to optimize your website constantly. Unfortunately, it can be hard to grasp step-by-step strategies that give you noticeable results. So to help you get started with the website conversion, we have gathered some strategies that can give good results and be on the top. Let us get started.

Decide your Website Goals for Website Conversion

Before getting into the website conversion process, you must first set goals for your website so you can measure conversions and optimize for them. The plans could be anything like, for example, you want the user to take on your website that generates specific values for your business—other goals like Clicking on links, page visits, custom visits and more.

Start working on those goals. Then it would help if you started tracking your website visitors, traffic, landing page performance and the number of clicks on your links. So you have insights into your website. So here you are, simultaneously working and tracking your goals.

Gather and Evaluate Visitors Data for Website Conversion

Never assume or estimate the results on your own. Instead, you need to gather accurate website data and evaluate them to learn more about your visitors and their preferences. This data will give you precise information about where your optimization efforts are going.

Here are a few points that you need to track to understand your visitors and their needs:

  • Information about user’s Behaviour on the landing page.
  • The bounce rate of your website’s pages.
  • Data on return customers and average order values.
  • Traffic information and also the sources.
  • Customer feedback and NPO (Net Promoter Score).
  • CTR (Click through rates) through marketing campaigns and advertisements.

Once you have collected the data, you can create your user façade, representing your website’s ideal user. This should contain all the valuable information about your perfect user, including their interests, likes and dislikes, pain points and goals.

Assess your Current Website Conversion Funnel

See your user’s journey on your website, and a website conversion funnel would be best. This will help you understand what is on your website that is leading your users to bounce back from your website. Then, identify the stages step by step. Finally, see at which point they give up on your website so you can make changes accordingly.

With the help of this funnel strategy, you will see where there is a drop-off and they are failing to take the next step in the funnel for various reasons. You can decrease this drop-off by planning solutions depending on the problems to nudge people down the funnel, eventually boosting your conversion rate.

Improve Layouts of your Crucial Pages

Even after the above strategies, if your website conversion is not improving, then it is time you change the layouts of your important pages. First, see what your users love the most. Then, try to change the design and structure accordingly to see if your website conversion is improving.

You can find out the views of people through different case studies. In addition, you can use tools on how people use your website, like Click maps, Scroll maps, and Eye tracking. This will give you insights into how visitors are browsing through your website. Then, use this data to create a page that people love.

Apply Sales Copy Good Practices for Website Conversion

Improving website conversion is about making your website sales more influential. Research shows that even the more minor improvements in your sales copy can make a massive difference in website conversion. First, you must test different sales copy elements and start with the headline. Then, you will see a notable improvement in your conversion metrics. It has shown that the correct headline will generate around 9 to 10% website conversion.

Build a Good Level of Trust with your Customers

If your customers don’t trust you, they will not convert. So to build trust, you need to showcase your website reviews, likes and buys on your website to increase reliability. Display your customer’s good reviews on the landing page, so other people will know that your website is authorized and trustworthy. Research shows that more than 50% of visitors get converted into customers with the help of reviews since it will add to trust and confidence among people in the credibility of your brand.

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