Remarketing Tags are also called retargeting tags. It is a technology that Google has developed to enable your Google Ads to target your targeted customers whenever they move across the internet. Let us see how it works. When any user visits your website, a remarketing snippet will be added to [...]
Facebook marketing page is one of the most growing business platforms now. Apart from being the best social media platform where people add friends online and get in touch, it has also become a great place for marketing through millions of views and interactions. Facebook Page marketing is all you [...]
The performance metric is defined as tracking or measuring the growth and development of the business. Some examples of performance metrics are revenue, cost, scopes, and productivity. Performing metrics also include if your goal is being met, and these metrics help us meet our overall business goal. The performance metrics [...]
Monitoring keywords is defined as monitoring the target keywords and position tracking the web pages in the search results. This process will help you identify if there are issues, and you can solve and rank your website better. Select specific important keywords and keep tracking them. If you rank at [...]
A Search Engine Results Page (SERP) tracker is a useful tool that monitors and measures the ranking positions of specific keywords. A Search Engine Results Page (SERP) tracker is a useful tool that monitors and measures the ranking positions of specific keywords or URLs on search engine result pages (SERPs). [...]
Google search quality raters guidelines, called Quality Rating Guidelines, are the constantly changing document that rates your website based on performance. These guidelines have detailed conditions that need to be considered on how the website should be rated. The main aim of Google quality raters guidelines is to improve the [...]
Having challenging clients is a part of any business. Why do they become challenging? It is when we do a bit of a tantrum when asking for something, or they don’t like a particular product or service or tend to hate your company culture. It could be anything. So it [...]
Social signals are an influence or impact you get through social media on the website that helps improve visibility, ranking, traffic, and popularity. Social signal is the clue to the search engine that the website or the content is accurate, authorized, and credible. Nowadays, social media is the biggest online [...]
Ad rank is defined as a position of an advertisement with Google Search Engine’s sponsored results. It will help you determine where an ad appears compared to other ads with similar keywords or targeted audiences. It also determines the ad position in SERP. So, the higher the ranking more will [...]
SEO for venture capital will help your website increase visibility on the front page, which will eventually help in building your brand. Many companies have applied this strategy, and more than 70% of marketers have announced that SEO is the most effective strategy compared to PPC (Pay Per Click). So [...]