Footer should be planned so your website can make the most of them. What is the role of footers in web design? What are the benefits of using it in your website layout? How to create a professional footer for your website?
However, It can have a significant impact on the overall design of your website. Footers are found at the lowest of every website page and are not as apparent as other web design elements. Footers contain sitemaps, email contacts, social media links, customer service, and additional website-related resources and other information. These web design details are the last thing visitors see before leaving your website.
This article will help you with best tips for creating a winning the design for your websites and will answer these essential questions.
What is the Part of Footers on a Website?
Including it in your web design makes it easier to navigate your site. Website footers serve as a navigation tool for users by providing a clickable list of sites and resources. Users can visit your website location by simply clicking the links in the footer guides.
Call to Action
A footer is the last call to action of the website before the visitor leaves the page. The call to action encourages site users to engage with the page meaningfully. For example, standard calls to action may include requests to join mailing lists, subscribe to content / follow the page for additional information.
Website footer designs that include additional information provide users with other information that may interest them. The information in the footer of a website is designed to hold your audience’s attention and make them stay on your site longer.
Like the “call to action”, footer designs help generate new leads from website visitors. A compelling design can convert new site visitors into repeat subscribers. The footer encourages users to interact with website content through email lists, social media, and newsletters.
How Do I Create a Good Footer for My Website?
Designing an effective footer is key to getting your website’s possible revenue, views, clicks, and returns.
Effective website footers include a sitemap to help users navigate to desired locations and resources on your web pages. They should be neat, visible and listed in the website layout. The content should also be clickable and give users an easy guide to the most exciting information.
Footer content allows marketing to add accurate search engine optimization (SEO) keywords. Therefore, adding keywords in the footer will increase the ease visitors find your website. In addition, including SEO keywords in footers improves your website’s ranking in search engines. Therefore, optimizing for keywords in your footer increases your website’s searchability and can increase clicks and visits and generate revenue.
Social Media :
Most website footers are designed to interface directly with social media platforms such as Facebook, Pinterest, Instagram, and YouTube. A good footer design will include relevant social media logos to direct users to the website’s social media content.
These social media icons direct users away from the website to additional resources on social media. Adding social media icons to the footer of a website encourages visitors to navigate to social media platforms relevant to your business. Including social media links in the footer of your website expands the reach of your online presence by increasing the number of your social media followers.
Does a Website Need a Footer?
A footer is not necessary for the functionality of a website. However, footers are important (virtual) real estate that add to your website layout’s overall functionality and aesthetics. Therefore, to avail of its distinct benefits, it is highly recommended to include footers in your website design.
Brand Image :
It is often said that “the last thing you see is the first thing you will remember”. “The same goes for website footers. Many companies include their logo, slogan and other branding elements in their website’s footer.
This gives the website its unique visual brand. And increases brand recognition among users. In addition, your website’s footer acts as a billboard, allowing businesses to incorporate additional branding elements into its layout.
Contact Details :
Important contact information, such as email addresses, physical addresses, phone numbers, and social media addresses, should be in it. Site visitors can use the email addresses, social media addresses, or phone numbers listed in the footer to contact your business. They can call, email, or direct message your company about opportunities, questions, or requests.
Photo Gallery :
A website’s footer can feature commercial images in its gallery. This footer design tool allows users to see featured photos of team members, products, awards, services, or events. This element is essential to building the brand identity and users’ devotion to the company’s image.