Organic CTR (Click through rate) is the percentage of users that click on your website from the search results. So the higher the CTR, the more traffic and significant revenue your website will generate. Ranking high on Google is not enough. You want people to click on your website through the search results.
Organic CTR is directly tied to user engagement. This is the reason why Google gives huge preference to CTR. This is why they want to rank websites that users click on. Suppose, for example, Google has to rank one of the two pages. It will rank the page with relevant content for a selected keyword. Of course, many other factors will influence your CTR, which is under your control. This article will teach you about organic CTR, its Importance, and more tips and tricks.
Importance of Organic CTR
Since we know that organic CTR is the percentage of users that click on your website from search engines, you must improve this conversion rate. So, let us see more Importance of organic CTR.
Improve your Overall Ranking
In other words, organic CTR is the ranking signal, which means Google will look at this to determine where your website should rank in the search engine. This means if you have a high CTR, you rank higher in the search results. So it goes hand in hand.
Even if you manage to rank high, the ranking goes down if people don’t click on your website. The CTR is entirely in your hand, so make sure you optimize it properly. This is how you can improve your overall ranking with the help of organic CTR.
You don’t need additional work if you have a good CTR; you will get more traffic even if your website is in the same place since it was ranked on Google. So you can improve your CTR and get more traffic.
Let us explain this with an example. Suppose you improve your organic CTR by 10%. Did you know that you have doubled your search engine traffic without any other additional work? Yes, you did!
How to Improve Organic CTR?
Here are some of the best practices that can help you improve your organic CTR (Click through Rate):
Make the Page Title Interesting
No one clicks on the page that has the boring title. Since it is the first thing, people see in search. If they find the title intriguing, they will click on your page. Therefore, a page title is the main deciding factor of your website’s CTR.
Try to write a long-tail keyword and include your targeted keyword. Don’t choose words randomly; choose them wisely, unique words. This means you are making the title attractive yet using the targeted word.
Use Small and Simple URLs for Organic CTR
Your web page URL should be shown in the search results entirely. However, it would help to write a tiny URL with the target keyword for proper optimization. Identical to the title, the URL is the essential element in the search results.
The goal of the search engine is to provide the searchers with the confidence that your page is exactly what they are looking for. This does not mean you can keep a single word in the URL. However, you can keep the long tail keyword to explain your page adequately.
Here are some tips t writing a good URL:
- Ensure you include your target keyword in the URL.
- Keep it short and exciting. Don’t stuff keywords.
- Remove non-relevant information, like author name or URL.
Make Use of Retargeting to Boost your Brand Awareness
Your goal should be to make your brand prominent to get more organic CTR. Let us keep it this way when someone searches for something online, and their favorite brand’s website pops up in search results, they will click on it no matter if it ranks in the last.
Creating a brand that people loves is time-consuming and way too hard, but to make it a little bit easy, you can use google and Facebook ads. They display your brand in front of many people, which means you get a lot of exposure.
Improve your Content for Sitelinks
Sitelinks are another great way to improve your rank in the search engine and get organic CTR. Now you may be thinking, what are sitelinks? In the search results below the meta description are sitelinks that point to other pages of your website. It increases the amount of space the search engine listing takes up, which will eventually help in getting more visibility and CTR.