What is PageView?


What is PageView?


PageView on Google Analytics helps you perform your technical and functional analysis. Below is a way to track your page views and visits while meeting business management needs.

Each time a user opens a page, it counts as a view. The user can leave and return to the same page 20 times during a session. And each time the site crawler records a pageview. The simple fact of reloading or refreshing a page is counted as a view.

This doesn’t tell you much about a visitor’s behaviour. To learn more, Google Analytics also offers to display unique page views. This shows the aggregate number of pageview generated by a single user in a session. In other words, each page the user opens in a session is only counted once, even if they have reloaded and visited the page multiple times.

Daily Impact Of Pageviews Per Visitor To Get More Insights

To help you understand the extent of engagement per user, track the number of pages a person views on average daily. If you want to understand the Behaviour of a unique visitor, look at how many pages or features they use on average. For example, does it always visit the same page, seem to have multiple favorite pages (if so, which ones?), or crawl random content on your website?

On the Similarweb platform, you can set a period to track total visits in weeks, months, or even years. You’ll then see how many pages each unique visitor viewed on average over the selected period.

PageView Vs Unique PageView

A page view is something we can understand by the name that if the user visits your page and views it, it is called page view. And when we talk about unique page views. It is the total number of gatherings during which a specific page was viewed at once. This unique page view is counted for each page title and page URL combination.

Let us see an example of it. Suppose people visit your e-commerce website and go into a product category page. then browse the specific product page and then visit that particular page. Now, as we have seen during this course, the visitor has visited your page two times.

This viewing of page two times in a single session will be added to the total number of page views for that page. But it will be only one unique page will be added to unique page views for that specific page during the single session since the same visitor views it.

How To Measure PageView And Visits With Google Analytics?

Google Analytics gives you a wealth of information about your website. Provided you have correctly inserted your tracking code (or using a Google Analytics plugin), you can track all your site activity, including page views and visits.

Note that Google Analytics uses slightly different terminology to describe visits.
Generally, it treats visits as “sessions” and unique visitors as “users”. This last metric is divided into two categories: new and returning visitors.

This can all be a bit confusing at first, but it’s worth remembering that ‘sessions’ will always equal or exceed ‘users’ (because the same person can visit multiple times).

  • You can access these details via Audience > Overview
  • Tracking of page views and visits with Google Analytics.
  • Google Analytics also allows you to track new and returning visitors in more detail.
  • When you go to Behavior > New vs Revenue, you can compare stats like average session duration, bounce rate, and conversions:


A pageview occurs each time a browser loads your site. Therefore, a visitor can generate multiple page views. You can add Google Analytics to your site or another web analytics tool to start tracking this metric.

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