Professional reputation management will employ a combination of strategies like building and maintaining a positive reputation or removing or repairing a negative one. Professional reputation management strategies include Content, SEO (Search Engine Optimization), online monitoring, Social media management, review acquisition and much more.
Reputation management is the practice and action you take to make a great user experience, online marketing, social media and customer satisfaction. Reputation is the effort of how people think about a brand or people. Since we are talking about professional reputation management, let us see how you can build your reputation online.
In short, the strategy is based on three criteria:
- Remove any harmful content (cleanup);
- Monitor the web (monitoring);
- Management of negative comments in real-time (protection);
- Create and disseminate a positive image (enhancement).
- Only by acting in a timely and coordinated manner on these three aspects can good results be achieved.
Building Reputation Online
Nowadays, the most acceptable means of communication is the Internet. It is simple, you cannot control how people think, but you can control what they see. So eventually, it can change their thinking.
This reputation management happens online through communication, which now occurs in vast amounts online.
However, there is another reason for reputation management in this online world one ignores changing minds individually. Instead, judges of reputation are targeted like google, YouTube, internet publications etc.
The first step is to have a whole picture of your digital reputation, analyzing all search engines (SEO), social networks, forums, etc.
Act quickly to remove harmful links or harmful, outdated content. Exercise the Right to be Forgotten to benefit from legal protection and protect your reputation.
From 2014 to date, Google has received, in France alone, more than 268,000 requests to remove content following the GDPR; however, less than half of these requests have been processed.
How to Measure Digital Professional Reputation Management?
The Internet offers various tools to measure your digital reputation. However, some of them are more effective than others:
These tools allow you to monitor your online and social media presence, collecting all mentions that relate to you.
Further, if you want an accurate and complete measurement tool, it is preferable to use the RepUP Monitoring Tool.
This software, created by ReputationUP, combines Big Data and AI to analyze what the web is saying about your corporate or personal brand.
How to Improve Professional Reputation Management?
To improve your reputation, you must master the fundamental principles of digital marketing.
Here are some concrete tips to achieve this:
Strengthen your online presence.
Separate your account from your business account, and in both cases, use profile photos that inspire confidence and look more professional. Apply the same criteria for emails and keep a professional tone.
Create your blog or website.
This space is essential to make your thoughts and opinions known to the world and highlight your professional experiences.
Be present on social networks.
Focusing on specific social networks, such as Facebook, LinkedIn, Twitter, Instagram, Pinterest, Google+, and YouTube, is indispensable.
Why is Professional Reputation Management Important?
In a world where everything goes through the Internet and social networks, everything that circulates on the web has particular importance.
Just think of reviews of products or services: 93% of consumers say online reviews influence them. You can understand how critical it is to remove negative reviews and identify fake ones.
Don’t like what Google says about you?
The comments that users post on social networks. Or opinions arising from a newspaper article that concerns you.
A positive personal reputation will help you build a network of people who trust you. As a result, you’ll be more likely to be contacted for a new job.
Users will be more willing to buy your services or products, which will help boost your business.
What Are the Advantages of Having A Good Digital Reputation?
On a practical level, having an excellent digital reputation gives you countless benefits:
Accelerate your professional success. Capture the attention of people interested in the products and services you intend to promote.
Increase your chances of establishing relationships with influential people in your industry or with business influencers. Increase engagement and brand awareness to reach target customers. Improve your competitive positioning. Increase your income.
In short, a positive digital reputation allows you to improve your personal or corporate image faster than word of mouth.
In this guide, we have clarified what is meant by personal reputation management and how to protect and improve it.