Redirect SEO

Redirect SEO

Redirect SEO


A redirect SEO is a method to send search engines and users to a diverse URL from the one they initially requested. Now the most frequently used redirects are 301, 302 and Meta Refresh. Types of Redirect SEO are:

  • 301 Redirect this is moved permanently – This is recommended for SEO
  • 302 Redirect Moved or found temporarily
  • 307 Moved Temporarily
  • Meta Refresh

Let us look at all of them briefly one by one:

301 Redirect SEO

301 redirect SEO is the permanent redirect that passes total link equity or link power to the redirected page. The 301 redirect refers to the HTTP status code for this kind of redirect. This is a great way to implement redirects on your website.

302 Redirect – Found

302 redirect is used when the URL of the resource is changed temporarily. Some google employees claim that 301 and 302 redirects are the same, but further research and evidence suggest that the safe way to ensure browsers and search engines gives the full credit is to use a 301 redirect SEO when you are permanently redirecting URL.

This is because the 301 and 302 pass the same amount of equity, but there are cases where the 301 can give solid canonicalization for google. In other instances where redirect is genuinely temporary, 302 can be perfect.

307 Redirect SEO – Moved Temporarily

It is the 1.1 successor of the 302 redirects. In some cases, the major crawler treats 307 redirects are 302 redirects. The belief in this is when the content is moved only temporarily, and the search engines have already found the server as 1.1 compatible.

Now the essential part, it is impossible to identify whether the search engine has identified the page as compatible or not. So for this, it is better to use 302 redirects.

Meta Refresh

Meta refresh will redirect you to the page level instead of the server level. However, this is not the SEO-recommended technique; it is also slower than others. Meta refresh will pass some amount of link equity, but due to poor usability and it may lose the link equity, it is not suggested as an SEO technique.

They are associated with a five-second countdown with this text, “If you are not redirected in five seconds, please click here.”

How can you Implement a Redirect SEO?

In today’s time, modern CMS platforms offer plugins to handle 301 and 302 easily redirects. Suppose, for example, you have Rankmath, a free WordPress plugin that will provide redirection as an essential feature. Other hosting platforms also offer quick redirection from their admin panel.

301 Redirects in HTacess

An easy way to redirect the file is through the htaccess file, which runs on apache servers. In this article, we have mentioned some of the common htaccess directives for redirection.

Redirect the Whole Domain to a New Site

You can use this example domain mentioned below:
Redirect301 /HTTP:/

You can use the above domain. Just replace the “XYZ” with your new redirect destination. It will redirect every page on your website to the conforming URL on the target domain.

You can do this for a single page by using this domain:

Redirect301 /old page/HTTP:// page/

JavaScript Redirection
Before getting started, we want to mention that this method is not recommended for SEO purposes. However, you can implement redirects using JavaScript.

Since JavaScript is executed client’s side, not the server side, there is surety of google indexing the redirection properly. And also, there is no way to declare an HTTP status code when you use Java script redirection.

Using the Apache Mod_Rewrite
You can use apache mod_rewrite redirect in your htaccess file for more flexible redirection.

RewriteEngine on RewriteBase /
rewritecond %{http_host} ^ [nc]
rewriterule ^(.*)$$1 [r=301,nc]
You can use the above code to redirect web from non www to a www subdomain.

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