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Trailing Slash

Trailing Slash

A trailing slash is also called a forward slash used at the end of the URL or a file path in web addresses or file system paths. It is worth noting some web services will automatically add or remove consistency and also prevent duplicate content. Just so you know, the [...]

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Lead Generation

Lead Generation

Lead generation identifies and attracts potential customers, known as leads, who show interest in services or products. You can get their contact information like emails so your business can nurture these leads into paying customers. You require different marketing strategies to generate more online and offline leads, such as social [...]

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SEO Report

SEO Report

SEO report gathering all your work results to see how your website performs. You need to track the different metrics of your website. It is a crucial process that gives your business valuable insights into the website’s performance in the search engine. This involves content insights, website traffic, backlink profile, [...]

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E-commerce KPIs

E-commerce KPIs

E-commerce KPIs are the crucial indicators that will show the performance of your online business against your set plans and goals. They will give you insights into the strategic decision you made for your business. Tracking e-commerce KPIs will help you make informed decisions that will help achieve goals like [...]

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Industry Benchmark in Analytics

Industry Benchmark in Analytics

The industry benchmark in analytics is standard performance metrics and data comparisons that help organizations measure their performance against competitors or peers within the same industry. These benchmarks are essential for understanding a company’s performance and identifying improvement areas. Companies can identify strengths and weaknesses by comparing their data against [...]

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Keyword Mapping

Keyword Mapping

Keyword mapping is a search engine optimization method that involves assigning target keywords to specific pages or sections of a website. It helps to establish a clear connection between the keywords you want to target and the relevant pages on your site. The goal of keyword mapping is to ensure [...]

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Local Pack

Local Pack

A local pack is also called a “Map Pack.” Refers to a particular type of SERP (Search Engine Results Page)that displays local business listings. It appears based on the user’s location with clear local search intent. It appears at the top of the search results, like an ad above the [...]

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Google Analytics Conversions

Google Analytics Conversions

Google Analytics Conversions is the key factor of a website that a user takes, turning them into customers or clients.  Analyzing conversions will help you determine whether your audience is interacting with your website or business or not with your marketing steps through the sales funnel. Google Analytics provides extensive [...]

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