A local pack is also called a “Map Pack.” Refers to a particular type of SERP (Search Engine Results Page)that displays local business listings. It appears based on the user’s location with clear local search intent. It appears at the top of the search results, like an ad above the organic search results. When businesses appear in the local pack, visibility and attracting local customers are possible.
A local pack is a map displaying several local businesses and key information like name, business address, description, phone number, rating, and reviews. It shows 3 to 4 listings initially, but if you want to see more, you can click “More Results” or “More Places.” This feature will provide users with quick access to relevant search results. It also helps them make better decisions with the reviews and ratings.
It’s crucial to note that search engines like Google generate the Local Pack results based on factors such as proximity to the searcher’s location, relevance to the search query, and prominence of the business. Local search engine optimization (SEO) strategies can help companies to improve their chances of appearing in the Local Pack for relevant searches in their area.
How to Rank in the Local Pack?
Ranking in the local pack can be a strategic approach to local search engine optimization. Here are some strategies that can help you rank in it:
Create and Optimize your Google My Business Listing: Claim and verify your business on Google My Business with correct and detailed information such as Name, Address, Phone number, Business website, and category. After completing your GMB, keep it up to date and enhance it with relevant keywords. This will also help in ranking in the local pack.
Local Keyword Optimization: You need to research and look for keywords related to your niche yet trendy. Use them in your website content, Titles, meta descriptions, and GMB descriptions. Focus on location-specific keywords that line up with your audience’s search intent. So keeping the location-specific keywords on your website can help you rank in the local pack.
Consistent NAP Information: NAP stands for Name, Address, and Phone number. Ensure your NAP information is consistent across all online platforms, including your website, social media profiles, directories, and GMB listing. Consistency helps search engines associate your business information with a specific location.
Local Link Building: Earn backlinks from trustworthy local websites and businesses. Participate in local events, sponsor local organizations, or collaborate with other companies in your area. These actions can help you build a strong local online presence and increase your chances of ranking in the Local Pack.
Schema Markup: Implement structured data markup on your website using schema.org vocabulary. This markup helps search engines understand and display accurate information about your business.
Online Reviews and Ratings: Encourage customers to leave reviews on your GMB listing and other review platforms. Positive reviews can improve your credibility and influence potential customers. Respond to positive and negative reviews to show engagement and attentiveness to customer feedback.
Benefits of Local Pack
It is helpful for users who tend to make local searches. The local pack will make provide relevant local search results. It displays all the information name, address, phone number, reviews, and rating. This will help users compare options, read reviews, and make proper decisions.
It has become more important with the increased use of mobile devices and voice searches. Users mostly perform local searches with the mobile through voice assistance since the local pack provides a concise and accessible set of options.
It is an excellent marketing opportunity for smaller businesses with limited budgets. It provides a prominent position in search results without requiring substantial investment in advertising. Optimizing your local SEO efforts to appear in the Local Pack can yield significant returns on investment.
Including ratings, reviews, and other information in them adds credibility to your business. Positive reviews and high ratings can instill trust in potential customers, increasing their likelihood of choosing your business over competitors.
Suppose you want to influence the benefits of the Local Pack. In that case, optimizing your local SEO strategy, including consistent and accurate business information across online directories, obtaining positive reviews, and implementing local schema markup on your website is important.