SEO report gathering all your work results to see how your website performs. You need to track the different metrics of your website. It is a crucial process that gives your business valuable insights into the website’s performance in the search engine. This involves content insights, website traffic, backlink profile, keyword rank in search results, and more SEO metrics.
With this, you can identify the issues and see what is performing well for your website to make data-driven decisions. This enhances your online presence and improves your website search engine. In this blog, we will discuss how necessary the SEO report is and give an example of a client portal for future reference and more.
What are the Benefits of SEO Reports?
- SEO Reports will help you accurately measure the success of your website’s SEO efforts. It enables you to track the changes in traffic, keyword ranking, and Key Performance Indicators (KPIs) with time.
- Regularly checking the website performance can help you better understand the progress in the SEO efforts. So if you need to make any adjustments, you can do that, or everything is going fine, then that’s great.
- With the help of SEO reports, your company can find different opportunities for optimization and growth. You can check if your current keywords are adequate to get traffic or if any changes are needed.
- Communication about SEO’s impact on stakeholders, such as your team members or clients, is also necessary. This creates transparency and trust between you and your team members or clients and shows the value of your SEO efforts.
Client Portal: SEO Report Example
Welcome to the client portal for “ABC” SEO services. We are here to present your website’s latest SEO report for the month of May 2023.
Overview – (Things you need to Cover)
- Website Performance: Your website, [Client’s Website URL], is progressing significantly in search engine rankings. Our efforts to optimize your website for relevant keywords are yielding positive results.
- Organic Traffic: Over the past month, your website has experienced a [percentage increase/decrease] in organic traffic compared to the previous period. This indicates that our SEO strategies drive more targeted visitors to your site.
Keyword Rankings: Below are some of the critical target keywords we’ve been focusing on and their rankings in popular search engines:
Top Landing Pages – (Mention all the top landing pages of your client’s website from top to bottom).
1. Landing page 1: Number of visitors
2. Landing page 2: Number of visitors
3. Landing page 3: Number of visitors
Backlinks Report –
Backlink Count: We have successfully acquired [Number of Backlinks] new backlinks from authoritative and relevant websites during this period.
Top Referring Domains – The following domains are driving the most traffic to your site through backlinks:
[Referring Domain 1]: [Number of Backlinks]
[Referring Domain 2]: [Number of Backlinks]
[Referring Domain 3]: [Number of Backlinks]
Social Media Reach – Our social media efforts have resulted in total [Total Reach] impressions on various platforms.
Top Performing Posts: The following posts have generated the most engagement:
Action Plan –
We have identified areas where further improvements can be made to enhance your website’s SEO performance. Our action plan for the upcoming month includes the following:
Optimizing on-page content for [Keyword 2] and [Keyword 2].
Building additional high-quality backlinks from authorized websites.
Implementing schema markup to improve search engine visibility.
Regularly updating and maintaining the website’s blog section.
Overall, we are pleased with the progress made during this reporting period. Our team is committed to achieving even better results in the upcoming months. Should you have any questions or concerns, don’t hesitate to contact us anytime.