A meta description is an element that offers users a piece of brief information about the content. Google generally keeps meta description around 50-160 words. But the length of its depends on the content type, and the initial goal should be to provide helpful information. So the users will get the right idea about the content. It is part of the content since it is an essential element of your work.
Whenever you search for something on the internet, the title tag pops up, and below that, you will find a meta description. It is known as SERP (Search Engine Result Page). Users first read it, so they have an idea about the content. In addition, it has the function of drawing attention to your page.
Therefore, make sure to write an engaging and creative meta description. The higher the quality of the meta description, the more the chances of the page appearing on the google search. If the right words are used in it, the google algorithm ranks it well.
If the description is not written, the search engine will write it for you, but it will not be correct or appropriate as we write it for our work. So meta description is a great way to increase organic traffic. Adding valuable words to the description increases the clicks.
Try to use eye-catching words or ask a question in the description. It will grab the attention of the user on the page.
Description of Meta Description
A well-written meta description will attract users to click on the page and read the content. So use these tips to write your description. It will enhance the quality of the description. So here are some tips to follow before you write the meta description for your content:
- Never copy-paste the same description in every content. It means avoiding duplicating the meta description.
- Make sure to write the focused key phrase in the description.
- Stop repeating keywords or the exact words
- Keep it short, simple and creative. Since the primary goal of it is to provide value to the content.
- Use appropriate vocabulary.
- It is always better to use an active voice in the description.
- Don’t exceed the limit of the words since this will decrease the ranking chances.
- The most important thing is that the description should match the page content. Or else this will disappoint the user. Furthermore, the topic should be clear to the users.
Another thing that you should keep in mind is to keep the length of the description up to 120 words so the users can read it in their full explanation, and everything will be visible to them. Since it is estimated that internet usage is 70% on mobile. The meta description is as important as the content. No compromises while writing it.
One more thing that you can do is take advantage of CTA. Now, what is CTA? It’s the abbreviation for Call to Action. So, for example, ‘Reserve the spot now’ or ‘Subscribe now’ or ‘Get free XYZ with it, you can use any relevant CTA that will suit your page. So, CTA increases the chances of clicks.
Meta description plays an essential role in the Google Search engine. So the priority should be to write it in such a way that the user should have no other option but to click on your page.
The simple rule here is that the description should be relevant to your page, easy to understand, and eye-catching. Mention points that target your brand or work. It will give users an exact idea about your work. Don’t forget to use CTA. It is like a weapon that will help your meta description to enhance SEO
Make sure that your work stands out from the crowd. Even if you have a great product or work description, it is incomplete without your meta description. So make sure you work on it smartly. It allows more clicks, which means more visitors. More visitors means the highest ranking.
So in this article has mentioned everything about meta description, how to write it, and tips and tricks to increase your SEO. How vital it is to increase your page trafficking? Make sure to follow them.