Mobile SEO combines all the optimization techniques of a website proposed to be displayed on mobiles and tabs. This change also includes making resources accessible to search engine robots in a mobile format.
The new browsing ways of Internet users have changed considerably in recent years. Today, almost 60% of searches are done from a mobile. These new habits have pushed Google (and other search engines) to develop specific algorithms for mobile referencing, much to the chagrin of advertisers who have had to rapidly and profoundly modify their sites.
How to Enhance your Site for Mobile SEO?
There are two methods to make your site mobile-friendly: mobile version and app. While Google prefers a responsive layout, there’s no better option. It simply depends on the inexpensive and human resources of each company.
Mobile sites inevitably work better than receptive sites because they have been designed specifically for small screens. But unlike the answer, the mobile site requires a change of URLs. However, the small “m” preceding the domain name can generally recognize the mobile version.
Visitors are automatically redirected to the appropriate version of the site based on the type of device they are with. A dedicated mobile site is a condensed version of a desktop site. Its contents and functionalities have been streamlined so visitors can access them quickly. Articles that are too large to upload, such as specific images or videos, are often removed.
It launches immediately from the desktop, loads instantly, and is intuitive; it will help configure push notifications and specific features that keep the customer’s attention. From a business point of view, mobile apps greatly support marketing campaigns.
Another significant advantage is that it can be used offline. You are installing on a mobile lets you access to load the content, even if you don’t have an internet connection.
Make the Site Easy to Read on Mobile – Mobile SEO
There is only one watchword to read on a mobile: abstinence and minimalism! It is essential to avoid sudden changes in font, size, and colour. Also, mixing text into an image is necessary to do it in CSS and not merge the reader directly into the picture.
This way, the text can adapt to the screen size and remain legible. Also, in terms of ergonomics, you should use negative space to build your page.
Using the tab bars
With their intuitive buttons, the tab bars allow you to quickly accept a site’s
different functionalities. They can also be used to encourage users to visit social networks.
Optimize your Page Titles
Strangely, the number of characters displayed in mobile results is higher than on desktop (70 vs 78 on average). So you can write longer titles, which will be truncated on desktop but will be more effective on mobile, which, let’s remember, is now the one that picks up the most traffic.
Using Structured Data
Structured data is essential on both desktop and mobile devices. Unfortunately, on mobile sites, web admins tend to neglect them. However, they are great ways to grab the attention of internet users and push them to click, which will improve CTR!
How to Improve the Speed of Your Mobile SEO Pages?
The duration it takes to load a web page is an essential factor on a computer and crucial on a mobile phone. If you want to optimize your site for natural mobile referencing, improving the speed of your pages is one of the first projects you’ll need to tackle. This is a technical part that must be entrusted to a developer.
Reduce Server Response Time
If the code influences a page’s speed, the server’s response time also plays a decisive role. Mobile1st experts and Google and GTMetrix experts recommend that your server transmit the first resource byte within 200 milliseconds of a request. If you find that your server is slow, there are several solutions to reduce your response times:
- Improve the software or configuration of your web server.
- Ensure adequate CPU and memory resources.
- Reduce the resources and requests needed for each web page.
Reduce Redirects to Speed Up the Mobile Page
301 or 302 redirects consume precious milliseconds on mobile devices that rely on less efficient networks than ADSL. Google recommends that they be minimized or even removed.
Put the JS at the Bottom and the CSS at the Top of the HTML files
Also, good practice requires that CSS and JS files be minified to reduce the weight of the moving page further. “Minimization” removes redundant or simply irrelevant data without affecting the display of a page. There are several tools available to detect this data and sanitize your code.