Digital PR is a promotion strategy used by different marketers to increase a brand’s presence online. It is a measurable strategy to bring brand awareness, clicks and traffic to the website, engagement and sales of products. Digital PR is not just used for link building, but rather, it is about creating content that should be seen and shared between different people.
Digital PR is not just part of SEO, but it is a marketing strategy where investments to build brand awareness and traditional marketing. For example, content marketers use digital PR marketing to get millions of views from people. Marketers use digital PR to sell their products, and video creators use it to get views and build authority.
We need first to create excellent public relations for digital marketing. This is exactly like how we build our relationships in general, knowing each other, making connections, build trust and similar interests. Same, we do it for digital public relations.
Digital PR is all about building trust, presence, and gaining authority. This is not just for Google but also your users. Your work creates content and publishes online so people know who you are and your brand. It is also used to build links and authority for your website, ranking at the top in search results and creating brand awareness.
When Digital PR came into Existence?
Digital PR started around the 1990s. So it has been in the internet world for a very long time. Till this time, many people have worked in it. And after the update of google penguin in 2012, it went to another level.
The people changed how to build links from one site to another to get a more organic ranking. Before this, links were brought in a heavy number because they were paid.
How can Digital PR Work for SEO?
If you do the digital PR right, it will land on the correct links. We are talking about highly engaged and authoritative links. The link will get you more clicks, driving traffic and engagement to a brand and making it a highly branded search.
These links are based on high-quality content, products and a brand. Therefore, content should be accurate, reasonable, engaging, helpful, and unique. So these things will have a significant impact on organic ranking.
In addition, Google always sees links as a signal of trust and authority for a website. So the more links you get, the more Google trusts you. And also, the more links you get from authorized to your site, the stronger your trust between you and Google is built. So it is about both quality and quantity. Not one. BOTH!
The links gained by Digital PR, combined with outstanding technical SEO and content, will help you improve your website search visibility even for non-branded keywords. So basically, search is the channel, in other terms, that will help you get more clicks, traffic and sales increases.
If your content does not sound good, there is a technical issue with your website, and there is no relevancy, then everything will fall apart. Your website won’t grow. It won’t bring traffic and sales. All these things should go hand in hand.
Therefore, SEO and Digital PR work together to create a great website, and everyone believes that, including Google. Misleading people and Google won’t reward you. Eventually, it can be a considerable loss.