What is Search Intent?
The search intent is defined as the purpose of an online search. It is a reason why someone carries out a specific search. And there is no doubt that everyone doing an online search is hoping to find something. Now there could be different reasons for search intent. For example, are users finding answers to their questions, do they have to shop for something online, or are they going to visit a specific website?
All these things are part of the user journey online and represent different stages. In these recent years, Google has worked hard to improve its algorithms to determine people’s search intent. Google always ensures they rank pages that best fit people’s search terms and the search intent behind the query.
Different Types of Search Intent
There are different types of search intents. This article will discuss some of the primary and common search intents that people have for the online search.
Information Search Intent:
The search done to get information is called information search intent. This is because many people searching online are looking for information. Different types of data are explored online daily; for example, students for something for their assignments, people for recipes online, or looking for news or weather etc.
Google search results are beyond our thinking. The google search intent much further than simply showing the results that give information about the specific term. Suppose, for example, you are looking for planting ideas. Google will provide results on videos, too, because it understands you need videos and images to know how to do the planting.
This search is done when users are looking to buy something from stores but are doing some research online. For example, which microwave is good among others? So you can type 2023 best microwaves. People need time to think and decide what they need to buy. So this type of intent is called commercial enquiry.
People tend to visit a particular website when they search online. This is called navigational intent. Suppose, for example, people searching for Domain authority are looking for domain authority websites. So it would help if you made sure that your website can be found when someone searches your company name.
Another thing you need to remember is if you rank high for navigational intent search, it will only be worth it when your site is the site people are looking for.
Keyword Search Intent:
The words people look for in search queries will give you insight into what they are looking for. However, there is another way to this too. When you create intent-specific words, you are increasing the chances of being present in search results of people with matching search intents.
Some of the words that you can use are:
- Sell or Buy
- Different common product names
- Best way to
- What can?
- How can you?
Transactional Search Intent:
Transactional search intent is when someone searches for something to buy online immediately. Online shopping is prevalent nowadays. People buy things immediately. That is why they search for something online and want the product page to pop right in front of them. And if they type the exact keyword for the product or service, they know what they are looking for.
How can you Optimize Content According to Search Intent?
We are here to help you build your pages in such a way that your landing pages should fit your audience’s search intent. For example, suppose you have an e-commerce website. You don’t have to show the information on the product pages and products on the blogs page. Instead, keep everything separate so that people land on pages they need and don’t leave them if they don’t find something they are looking for.
It will help if you keep the keywords that are commercially driven. For example, if you sell comfortable Slippers for old age people. The search term should be “Buy comfortable slippers for Old age people online.” But, of course, you need to write blogs about it too. How to use it? Etc. And aim it for information intent too.