What is Google Hummingbird?
Google Hummingbird is the algorithm that Google launched on its 15th Anniversary in September 2013. Its name comes from the fact that Google considers Hummingbirds a high-speed and precise algorithm, comparing it with these tiny birds.
The Google Hummingbird code was made entirely from scratch since it had not made such a profound modification since 2010, and its focus was on speed and precision when resolving searches.
What does Google Hummingbird do?
Not really. What Google Hummingbird does is deliver firm answers or search results in a way that Google hasn’t been able to do before. This means that Google Hummingbird is the Google algorithm that allows us to offer results to complex searches, which previously could not be resolved efficiently.
What is this about complex searches?
There is something you must understand. Little by little, the way we look for things on the internet has changed, and it continues to do so and will continue to do so. Before, perhaps one wrote “good leader” and saw the results.
However, today people perform more complex searches, such as:
- What is it to be a good leader in the company?
- What characteristics does a good leader need to have?
Moreover, thanks to mobile devices that now allow voice searches (semantic searches), the arrival of an algorithm like Google Hummingbird was imminent. Google knows this is important, so the Hummingbird algorithm will enable us to offer better results for this type of question or complex search, which was needed a long time ago.
How to write for Google Hummingbird?
You have to change your mind when writing the titles, do not think so much about whether the keyword appears exactly and worry more about writing titles that resolve doubts. And not only in the title, as before, the H2 and H3 are also important. But you only have to look at some of the ones used in this post.
Now the long tail also acquires greater relevance than before, and if you think about it, it is no longer just accompanying the keyword with other terms. It is much more.
If, for example, I wanted to make a post explaining how to make chicken curry, before, I would indeed have titled it “Rajma curry recipe”, while now it would be “How to make Rajma curry.”
Curious, if I search for “Momos recipe”, I look at the first results as its title begins. This is because Google has understood that I want to learn how to make sushi at home.
So Google Hummingbird is like some filter?
Quite the contrary. Google Panda and Google Penguin acted as a kind of filter when searching. However, Google Hummingbird is the most drastic change since Google Caffeine. The algorithm has been completely changed, instead of being some filter.
So how does Google Hummingbird Work?
Before Hummingbird, Google could understand words or their synonyms when searching. In this way, the search engine took those words and their synonyms, searched for them in its database and gave us results, but without understanding the meaning of what it was looking for.
Thanks to Hummingbird, Google can now understand what a person is looking for and cross the search with different variables, such as geolocation, to provide more precise and valuable results.
Unlike other google algorithms like google penguin or panda, which will focus on each word in the search query, the hummingbird focuses on the context of the different words together in a sentence. The goal is to better match the meaning of the words on the pages, not just a few words.
It makes the context more understandable for the search engine that humans provide and also to understand the relationships and concepts between words. This will help your page get more authority and increase the relevancy of the content. In addition, since a search engine understands it, your page has increased chances of appearing in the search results.