Black Hat Links are those links that go against the guidelines of Google search. These links challenge Google algorithms and reach the top of the search results. In the long run, this could negatively affect your online presence. Now people can generate these black hat links in many ways. And [...]
Introduction Link optimization is the foremost step you take to rank at the top and get more and more traffic to your website. But, of course, your website’s ranking position is essential for good CTR, and it is the process of improving the link quality. Research suggests that over 30% [...]
Google authorship is activated when you link your Google+ profile to your content. This is two-way ownership, i.e. authorship. The benefit of linking your Google+ profile to your content is that you will see your profile in Google search results. Google authorship is not just about displaying a good image. [...]
The Visibility Index measures how many views or visits you get on any website on Google search results. After some time, your website visibility can increase if you have good content. It is based on ranking every keyword used on the website. The values can differ based on the type [...]
Semantic Search is the “Search” for the meaning, and this meaning can refer to various parts of the search process. Didn’t you get that? This search technique will help the search engine understand the intent and meaning behind a user search apart from just matching the search results with the [...]
Rich results are also known as Rich Snippets. Rich results help users by providing them with a more user-friendly experience than direct hyperlinks in Google search results. This includes images and all the other non-text elements. And when we talk about the rich results test, a tool developed by Google [...]
Content analytics is complete data and insights providing detailed information on how, where, and who viewed your content. And also it provides information on how much revenue it has generated. It will help you make practical decisions on how you can optimize your content in a better way. And also [...]
Keyword Cannibalization is the SEO error that happens when multiple pages on a website compete for the same Google ranking. This usually occurs when different pages have the same target keyword and satisfy the same search intent. Let us see what the reasons of happening of Keyword cannibalization are: Creating [...]
The digital marketer uses various digital channels to build brand awareness and generate leads. That includes: Search engines (Google, Bing), Social media platforms like (Facebook, Instagram, and YouTube), Email Marketing, Blogs, company websites, online ads Etc. Apart from this, the digital marketer can also measure and analyze the websites to [...]
Can you add a search bar to a blog: Have you noticed that the search function of online stores is of little help? Well, this is because intelligent search is not given importance. In this article, we will help you understand why it is crucial and why you should improve [...]