Introduction Conversion rate optimization is the method of increasing the percentage of conversions of the website or even phone app. It basically involves generating ideas for elements on your site or app that can be improved. Thus, conversion rate optimization, or CRO, improves a website and its content to drive [...]
Introduction A niche marketing strategy refers to all the steps required to explore the market needs in a particular area and find the right niche representing a business opportunity and the subsequent work to create and grow a business in that niche. With the five examples of market niches, you [...]
Introduction Indexability is the facility that Google or another search engine has to correctly track our website, specifically the content that we want to be indexed and that it be categorized and filed correctly by the search engine according to the terms and topics we want. This indexing is the [...]
Introduction A mobile-friendly design is one important task you must focus on. As we all know, in today’s world, 85% of people use the internet on their mobile devices. And some research data shows that more than 50% of trafficking on the website comes from mobile users. This mainly includes [...]
Introduction Content marketing ROI is the percentage that will show you how much revenue you have gained from content marketing than how much you have invested. Therefore, it is one of the critical measures of how successful. ROI, an acronym for Return On Investment or return on investment, measures the [...]
Introduction In marketing, you have to keep learning constantly. Every day you will see something new coming your way. But with time, you learn step by step through different experiences and generate excellent results. In marketing, the only target you should focus on is your customers. Rest you can work [...]
Introduction Social media skills mean you need essential marketing and adjacent marketing skills. A great social media person will bring hard and soft skills to the table. Both types of skills take time and hard work to develop. Hard skills mean content writing or copywriting, data analysis etc. Soft skills [...]
Introduction The local search ecosystem is the presence of multiple websites, platforms and apps that list and share information about local businesses. Of course, the primary aggregators play a significant role in making the information available to the directories and search engines they have online. But, of course, directories will [...]
Introduction Local Keyword research is the process of searching for a keyword when people are looking for services or products locally. You will get local trafficking and more customers if you rank for these keywords. Local keyword research is essential because you need to understand what people look for in [...]
Introduction A content audit collects and analyses your website’s data, such as blog posts or landing pages. It keeps an inventory of the website and provides insights into your website content which has to be changed, updated, rewritten, or deleted. Running a content audit on your website will improve your [...]