SEO Terminologies

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SEO Terminologies

SEO Terminologies


SEO terminologies – Want to get into digital marketing or optimize your website? So, in the beginning, you need to learn SEO terminologies, so you don’t get in trouble with the technological world. This article will mention A to Z SEO terminologies as possible. You could leave it in the comment section below if we missed something.

A – SEO Terminologies

Authority – The reliability of a website based on a search engine algorithm is called authority.

Alt Attribute/Text – It is a description of an image we use in the blogs or articles on the HTML website. Search engines won’t look at the picture and read the alt text describing the image.

Anchor Text – The official text of a link to a website page. The anchor text is written in dark blue, underlined, or maybe in purple. Anchor texts help search engines understand what the particular page is about.

AMP (Accelerated Mobile Pages) – It is a project by google to help you create websites that optimize for all the devices

B – SEO Terminologies

Browser – Software that will help you access information on the internet. The well-known browsers are Google, Bing, Yahoo, Safari etc.

Backlinks – Linking to other web pages or websites is called backlinks.

Broken Links – The links that lead to error pages are called broken links. Usually, it happens when a page is removed from a URL.

Blogs – Writing content for specific websites on different topics for any business or industry.

Bounce Rate – The number of people who get back or bounce back from your website as soon as they open it is called the bounce rate.

Black Hats – Breaking the rules of Google.

Breadcrumb – It will let you know through a web link where you are on a website and how far you came on a homepage.

C – SEO Terminologies

Crawler – A process where search engines gather information about a website to index it to be present in search results.

Canonical Tag – It will help user to find information quickly. Sometimes you can face a situation you can land on the same page on multiple URLs. So when you use canonical tags, the search engine which URL is for which content.

ccTLD (Country Code top-level Domain) defines a domain for a specific country. For example, (Indian domain).


Domain – The principal address of your website.

Disavow – It tells Google to ignore certain links because they are low quality, inaccurate or spam.

De-Index – When search engines remove any URL from the search results.

Do-follow – is a hyperlink that will tell search engines to follow the link instead of the nofollow attribute.


External Link – A link that points to another website and not itself


Featured Snippet – Highlighted selections that appear at the top of google search results, which means at position 0


Google Search Consoles – It is a free tool by google which help to look after your website performance.

Guest Posting – Posting blogs or articles on others’ websites for more exposure or advertisement.

Google My Business – Google directory for businesses.


Heading – Section headers in your website that are placed inside your header tags such as H1, H2 and more. This will help you present the heading in large and bold letters.

HTML – The code of your website that a search engine reads. It would help if you kept your HTML tag clean so that it is easy for search engines to read it.


Internal Links – Linking from one page to another on the same website.

Inbound Link – If you link from another website to your website.

Indexed Pages – The pages crawled and stored by the search engine.


JavaScript – A computer language that will allow your website administrators.


Keyword – The words you use to write blogs or articles or a word you use to search for something in the search bar.

Keyword Stuffing – Stuffing unnecessary words to make the content long to rank at the top. You will fall.

Keyword Research – The method of searching words to create content based on search volume, keyword difficulty and more.


Link Building – Getting more links to rank at the top in search results is called link building.

Long tail Keyword – The keywords that have more than three words.


Meta Description – It is a short description of the content given below the title.

Metadata – The data on the page or the information that tells the search engine what your page is about.


Nofollow – When a link does not pass SEO credit to another link.


On-Page SEO – The elements present on the front side of the web page.

Off-Page SEO – The elements behind the web page.

Organic Traffic – Refers to the website


Page Title – The name you give for your web page or the topic the particular content is written that also appears on google browse results.

Page Speed – The amount of time a page takes to load is called page speed.

PageRank – A number from 1-10 is assigned by google to rank a particular page.

PPA (Pay per click) – The payments you get per click.

Panda It is a google algorithm.


Query – The questions asked in the search bar.


Robots.txt The bot will tell search engines which page to crawl and which to avoid.

Rel=Canonical – It will tell the search engine which page is original and which has duplicate content.

Rank Brain – Machine learning component of the google algorithm

Redirection – When the URL moves or redirect from one location to another.

Ranking Factor – The factor influencing a site’s ranking on search engines.

S – SEO Terminologies

SEO (Search Engine Optimization) – To optimize your website to reach and maintain its position in the search engine.

SERP (Search Engine Ranking Page) – The page you land on after you make a search query.

Spider – It is also called a web crawler. The computer program browses the internet and collects the information.

Sitemap – A software that provides a map on a website of all pages to make it easy for the search engine to index that particular website.

Status Code – The response code that is sent by a server

Structured Data – The set of data that is organized in such a way as to help the search engine understand the information.

T – SEO Terminologies

Title Tag – The title of your web page.

Traffic – The number of people visiting your website

U – SEO Terminologies

URL – The website address of a page on a site.

User Experience – The feelings users have while interacting with a website.

W – SEO Terminologies

Website Navigation – The components on a page that will permit you to access different web pages on a website.

White hat – SEO rules with best practices so you don’t do any manipulations.

X – SEO Terminologies

XML Sitemap – A document that lists the necessary pages so that it can be easy to search, find and crawl them.

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